[Book Notes] $100M Offers

Build Your Offer

1. Ask what they really want. The dream outcome.
2. List the problems and limiting actions in detail — the core things preventing them from achieving the dream, and the things they must do.
3. Map solutions to those problems.
4. Identify the delivery for the solution.
5. Place the offer into a value matrix — determine whether it sits in high value, low value, low cost, or high cost territory.

Apply the value framework:

dream outcome x likelihood / time x effort / sacrifice

Helpful for thinking about limits.

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Self-motivated learners who want proficiency and fluency in a target language on their own time, schedule, and pace. What they really want: explore and engage in a target culture.

Problems

1. Don't know how to start.
2. Don't believe they can because of bad prior education or poor experiences.
3. Don't know the pathway.
4. It's difficult to stick with it.
5. Progress isn't clear.
6. It's embarrassing.
7. The language itself is difficult to grasp.
8. Studying is boring.
9. They're overwhelmed by the quantity to learn.
10. Grammar is unnatural.
11. There are too many apps and resources.
12. Tone and vocal nuance are hard.
13. They lack engaging stories or literature at their level.
14. Perfectionism makes it hard to speak.
15. Accent insecurity is painful.
16. They may learn the wrong dialect.
17. Listening is hard.
18. They get distracted by key words.
19. They're confused by formal and informal speech.
20. They translate in their head.
21. Native speakers switch to English, which makes it hard to practice.
22. The language is spoken too quickly.
23. Memorizing words is hard.
24. Advice is inconsistent.
25. It's hard to find dedicated partners.

— Jay