[Founder Notes] Steve Jobs

Simplicity is the ultimate sophistication.

Create a reality distortion field — a combination of charisma and absolute faith. "Nature loves simplicity and unity." — Kepler

He set priorities, aimed laser attention on them, and filtered out distractions. He was relentless against things that annoyed him, or he'd ignore them entirely.

He got Apple back on track by cutting products. He made devices simpler by eliminating buttons. He made interfaces simpler by eliminating options.

See the big picture and the micro details. Both, always.

— Jay