Rockefeller's Rules of Trade

Rockefeller's rules of trade:

1. Follow the laws of trade. High class.
2. Keep to broad and sure lines, and study their reason.
3. Watch the natural operations of trade and keep within them.
4. Don't overthink temporary or sharp advantages.
5. Don't waste your effort on a thing that ends with petty triumph.
6. Be sure you see your way clear to a successful end.
7. Look ahead.
8. Study capital requirements. Fortify yourself because setbacks will come.
9. Be sure you're not deceiving yourself on actual conditions.
10. The man who seeks to get rich won't succeed. You must have a higher mission.
11. There can be no permanent success without the kind of conduct that leads to widespread confidence in the man himself. That's the real capital.
12. Don't lose your head over a little success or become discouraged by a little failure.

And one question worth sitting with: "Where can I fit in where I can be most helpful?"

— Jay